visibility is key at festivals and events. we created a range of merchandise and POS to give HOXTON a prominent presence at various events and festivals. harr+bass designed a repeat brand pattern, which could be applied to offer high visibility on products such as the deckchairs, blankets, inflatable columns. customers could get the full HOXTON vibe whilst enjoying their great spirits!
we were asked to design and produce a sustainable eye catching but practical menu holder for Aperol to be used in the on trade outdoor and terrace venue's.
the item is made in sustainable wood, is instantly identifiable as Aperol with the bold and striking design. with the addition of a printed QR code, customers can discover more about Aperol and the brand history.
Pearse Lyons Distillery single malt Genesis release, required a limited edition luxury pack to befit this superior irish whisky. we designed the "Liberties Lantern" spire pack, which is modelled on the renovated St James’ Church and its signature glass spire that is home to Dublin’s Pearse Lyons’ distillery. our pack is a multi use piece which transforms into a bottle glorifier, as well as being a stunning on shelf display.
we wanted to create a stunning stand out presenter piece,
which not only communicated the unique hand crafted story of Town Branch
,but also provided a sensory and interactive tasting experience with customer.
on top of the overall on brand design, we also had to ensure that it is easy to transport and then execute by the sales team.
grocery gift pack
we were asked to create an eye catching stand out gift pack for Wild Turkey, to be on shelf in Tesco in the run up to christmas. the die cut turkey really captures the brand, displays the bottle and label well, reinforced with our strong graphic design, it provides the customer/recipient with the brand story, perfect serve and whole Wild Turkey experience.
with the launch of HALO hydration in the UK, we designed and developed a range of high quality sports focused merchandise, which would be both retailed and used for promotion. we had to get everything just right with Sir Andy Murray as the brand ambassador!
Based on a DJ deck, we have created a wow factor bottle glorifier.
Using a rechargeable LED unit, the glorifier illuminates the BULLDOG logo to the front, with added illumination for the bottle on the central deck, with the cue and play buttons along with the fader also illuminating, this will be a stand out piece on any back bar. The centre deck we produced to rotate so that the bottle turns making it an even more visually disruptive piece.
We designed and created the whole stand experience for Espolon & Montelobos for La Pinata. The stand included sensory experiences of a Mezcal aroma diffuser for Montelobos and a music listening station for Espolon, so you could smell and hear the brands as well as taste!
harr+bass created staff apparel for newly launched frango eduardo's flagship store in york. the back of house clothing had to be durable whilst maintaining brand visibility. We also produced a merchandise range for customers to purchase in store, along with POS including posters, menu's, coasters etc.
following the launch of luxury gin brand 44°n, the client was looking for a high end hotel amenity kit, to offer to high net worth clients as a thank you for staying at the prestigious hotel.
we set about designing a pack which created the perfect martini serve, comprising of a high end glass, vermouth spray and olive pick.
we also created a lifestyle magazine style booklet, showing the product and serves in various settings, reinforcing the brands luxury credentials.
Aperol weekender bag designed to create the perfect serve wherever you are in a stylish high end leather bag. Containing all of the elements you need to produce an Aperol Spritz just like a bartender. harr+bass not only designed and produced the bag, but provided all of the branded contents and distributed all of the kits throughout the UK to competition winners influencers and celebrities. Providing a complete designed to delivered service, SALUTE!
independence day Kits
for Jamaican Independence day, we had to create celebratory kits for both the on-trade and customers to decorate and celebrate in style with Kingston 62 rum. utilising our design through to delivered service, we designed the paper cups, bunting and box packaging. produced all of the product, co-packed and shipped out direct to venues and customers.
because dooley’s is a luxurious, self indulgent moment of decadence, and as the only vodka cream is different and sets itself apart from the competition.
for this re-brand, we wanted to extend the luxurious quality of dooley’s. for each variant we created a unique liquid pattern which flows and captures and highlights the essence of each flavour. it conjures a liquid, velvet, opulence, communicating the richness and quality of the brand.
we designed a multi usage led sign for aperol spritz for the on trade. this sign could be used both indoor and outdoor with either mains power or with a battery pack. we included multiple fixings so that the sign could be placed anywhere. the sign provides great visibility in venue encouraging POP decisions.
our challenge here was helping to convey to consumers that this is a barrel aged product, whilst adding value with secondary usage and marrying stunning design, in order to make this a stand out on shelf. sustainability is a major factor for us when creating a vap, as we want the consumer to continue using the pack which continues to reinforce the clients brand. we created the 1800 anejo valet tray, a wooden box which transforms into a valet tray once the bottle is removed.
print & social media
working on the Wray&Nephew takeover series of music events, we had to design a cohesive style, which both fit with the Wray&Nephew brand and the range of urban artists featured. we created a fly poster look and feel, which worked well both in large format print and also on social media.
Our Cointreau measure serve combines both functionality coupled with the elegance, aesthetics and brand essence of Cointreau.
The serve has been designed to sit inverted on the bottle when not in use, so that it is always on hand when the Cointreau Long Island Iced Tea is required.
Not only are the corner chamfers for aesthetics, they also allow an easy pour from all four sides, whichever way you hold it.
flashing neon antlers were the perfect fit for our BULLDOG Christmas social media campaign, our play on words with gingle bells and deck the halls with BULLDOG and tonic, kept it bold and on brand.
Wray & Nephew required a visibility designing and producing for high energy venues and events. the led sign we designed and developed could be used in any venue and provided high visibility, with multiple units being able to be linked.
the client was looking for a retail packaging design which would represent and display their range of premium cocktail sprays in the GTR and high end grocery. with the brand being very scientific based, we designed and created a test tube style holder for the inner tray, which slide out to reveal and display the product. the outer carton we kept clean and simple with an open window both sides to still display the product on shelf.
harr+bass designed and developed a range of on brand pos for copalli rum.
we wanted to develop a handful of premium pos items that would be well designed, distinctive and, above all, useful to the bartenders that will be helping to build the foundations for the brand.
one of our highlights is the copalli bar blade, based on a sugar cane harvesting tool, we
designed a multi use bar blade for bartenders, with a bottle opener and garnish cutter integrated into the blade.
high visibility shelf fin win and shelf barker design for BULLDOG's trip to ibiza for 2 to Pikes hotel. this coupled with our innovative FSDU for BULLDOG bottles, created an eye catching display in a variety of store environments. banner ads also created for online activations.
creating a cocktail serve to use at large night time venues and festivals, we devised the rum drum. based on an oil drum, the rum drum could hold 10 litres of cocktail and be easily serviced and cleaned for the next event. designed with a lockable tamper proof lid and with a large industrial tap for easy dispense. the rum drum always guaranteed to get the party started!
bottle to table serve
utilising the new bold brand colours, we designed the ultimate b&t bottle to table serve.
having the beefeater & tonic as the two iconic towers, as they are the cornerstones of the serve.
garnishes are stored in each tower base in removable drawers, with a pull out ice tray in the centre of the bridge, representing the river thames. finally, the custom glassware spans the bridge, completing the ultimate b&t ldn serve.
using the iconic Fever Tree logo we created a 3 dimensional multi-bottle glorifier. supplied as a rechargeable unit, the glorifier rotates to display all of the bottle variants and is fully illuminated for both on and off trade environments. following on with the theme we also designed a premium table tea light holder, the tea light created a soft light illuminating the facets of the Fever Tree, creating a relaxing ambience for the customer.
fletcher & mils requested a brand re-fresh for their well established hand crafted furniture business.
we set about developing a brand identity that would encompass a logo mark, through to a full brand execution. also important to both parties was to include the handcrafted usp of the products, to be reflected in the final design and to communicate quality and craftsmanship, along with fletcher & mils ethos and values.
Turtle Bay custom made portable bar to create the W&N vibe at any venue or event. Designed to be transportable between venues, easy to assemble and disassemble for staff. Includes speed rails, ice chest and illuminated Wray & Nephew LED sign for maximum impact.